Joep Beving is a music producer and head of business development and strategy at MassiveMusic. After studying music, sociology and economics Joep started working as a copywriter in advertising. His love for music quickly led him to Amsterdam based MassiveMusic where he joined the company at the end of 2003. He has helped build the international name and fame of MassiveMusic and has worked on numerous campaigns since then. In the downtime Joep likes to write music under the alias I are Giant.